Web application

A proof-of-concept solution for planning sales campaigns for product categories. From the user’s point of view, it is a comprehensive planning application that should replace a whole series of Excel files. In turn, the underlying machine learning system supports the user with model-based recommendations for new campaigns.

Sales plans are complicated 🤔

The biggest challenge of the project was to familiarise myself with the terminology used in the field, to understand how the work had been done in Excel so far, and what bottlenecks should be avoided to make the end result more useful than just spreadsheets. Often the client also had their own ideas that needed to be analysed from a more insightful angle to see how it really fit in with other new ideas.